Champions League
Win Reactive
May 2025
Collaboraters:
Wieden + Kennedy
Birth Paris
Commemorating PSG’s first Champions League title.
After a season of doubt and change, PSG’s historic win called for a bold statement. Moving past the talk of "growing pains," the narrative celebrated the rise of a fearless new generation. Under the headline “TRIOMPHE,” the campaign silenced the critics and captured the soul of a new era for the club.
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