Launching the first Nike Phantom GX Player Edition for Erling Haaland.

Erling Haaland is a force of nature; beautiful to see, terrifying to feel. To launch his first signature boot, we used the North Sea as an analogy for his Norwegian roots and his inevitability in front of goal. The campaign juxtaposed raw, rising waves with clinical finishing, capturing the "devastating beauty" of the world’s greatest number 9.